Escaping the
Price-Driven Sale
An Asia-Pacific Leadership Forum brought to you by Huthwaite, creators of SPIN® Selling
Do you frequently discount to win business?
Does your brand seem to matter
less to customers today?
Over the last decade the sales process has been completely redefined. Brand allegiance is virtually nonexistent in today's hyper-competitive market.
Great products, exceptional service and a strong brand are prerequisites today; they no longer differentiate. In an era of commoditisation, buyer savvy and cost controls, what matters is the expertise sellers bring to the table; expertise that enables them to deliver insight that creates value in the sales process itself.
This new Leadership Forum, based on concepts from the new book Escaping the Price-Driven Sale, will provide you with a ground-breaking strategy for using knowledge and experience to deliver insight to customers that will command a premium price-every time.
Join James Fennessy, CEO of Huthwaite Asia Pacific, along with your colleagues and industry peers, for a hands-on discussion with insight into the four constants for successful selling:
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- Revealing an unrecognised problem that the customer is experiencing
- Creating an unseen opportunity for the customer
- Developing an unanticipated solution to address the customer's problems
- Becoming a broker of capabilities, not just a vendor of products and services
Sellers who master these new skills can dominate their market and virtually eliminate the competition.
James Fennessy is a sought-after speaker with more than 15 years experience helping leading organisations increase profitability by improving management, sales and service. His work includes designing and managing long-term strategic sales projects and implementing worldwide performance improvement initiatives.
Before concluding, this forum will have a specifically allotted time for questions and answers with participants, as well as the opportunity to talk with James about applying these breakthrough ideas to your own sales team.
Learn from the world leaders in
sales research and get ahead of
the competition.
Register for this ground-breaking Leadership Forum today!
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Escaping the
Price-Driven Sale
Melbourne: (SOLD OUT!)
Wednesday 6th August 2008
Park Hyatt Melbourne
1 Parliament Square
(off Parliament Place)
Melbourne VIC 3002
Singapore:
Tuesday 12th August 2008
Grand Copthorne
Waterfront Hotel Singapore
392 Havelock Road
Singapore 169663
Sydney:
Tuesday 25th November 2008
Hilton Sydney
488 George Street
Sydney NSW 2000
Time: 7:30am - 9:00am
Investment: $95pp inclusive of GST
Includes: hot breakfast
Please download the relevant registration form for all registration details.
Australian Registration Form
Singapore Registration Form
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HWT Forum 