Sales Trainers

Organisations that have learned how to leverage their training departments as a strategic link to their sales success have found a vital partner. In the absence of that partnership, however, it's often left up to the sales trainers to make independent decisions how to educate the sales force on new products and increase their sales skills. 

So how does any training department go about implementing a successful training program for the sales team?  That is where Huthwaite can put our expertise in the sales arena to work for you.

All curriculum created with Huthwaite is based on our Four Truths of Behaviour Change. Because adult learners need specific conditions in which to learn new skills , the importance of relevant course materials and a classroom experience geared to today's learners is paramount. Additionally, Huthwaite ascribes to adult learning and design theory pioneered by Malcolm Knowles that increases the impact of our training events:

• Adults are autonomous and self-directed
• Adults have accumulated a foundation of life experiences and knowledge that may include work-related activities, family responsibilities and previous education
• Adults are goal-oriented. Upon enrolling in a sales trainer course, they usually know what goal they want to attain and they appreciate an organised program
• Adults are relevancy oriented. They must see a reason for learning something
• Adults are practical, focusing on the aspects of a lesson most useful to them in their work
• And as do all learners, adults need to be shown respect

But beneath the layout of the coursework is our world-renowned methodology that is based on exhaustive scientific research discerning the behaviours of average versus excellent sales people.

Becoming Certified in Huthwaite Training

We frequently work with established training departments in our Train-the-Trainer (T3) programs. This allows your department the flexibility to train when and where is most convenient for your organisation.

Each of Huthwaite's T3 sessions is an intensive and interactive certification workshop that prepares participants to facilitate one of Huthwaite's sales trainer effectiveness programs. During the T3, trainers will gain an understanding of:

• key processes that will help them lead their own participants through the program
• the paradigms, principles and processes presented in the program
• tools and materials that will support them in facilitating the program