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Sales Training Books

Escaping The Price-Driven Sale

Escaping The Price-Driven Sale
NEW: How World-Class Sellers Create Extraordinary Profit
Tom Snyder & Kevin Kearns
Most sales professionals believe they deliver “value.” But in reality, most sellers still rely on their products and services in an unsuccessful attempt to create that value. They find themselves discounting and making concessions to win business. In Escaping the Price-Driven Sale, you'll learn a ground-breaking strategy for using knowledge and experience to deliver insight to customers that will command a premium price...every time. (more)

AU $49.95 + postage       Australia Order Form
SG $53.95 + postage       Singapore Order Form


SPIN® Selling

SPIN® Selling
Neil Rackham
The Huthwaite corporation's 12-year, $1 million research into effective sales performance is the best-documented account of sales success ever collected. It has resulted in the unique sales strategy, SPIN® Situation, Problem, Implication, Need-Payoff. The SPIN® strategy is already used by many of the world's top sales forces. Now, with the publication of this book, these revolutionary, easy-to-apply methods can be yours.     

AU $36.95 + postage       Australia Order Form
SG $49.95 + postage       Singapore Order Form


Major Account Sales Strategy

Major Account Sales Strategy
Neil Rackham
Salespeople, marketers, managers – everyone who is involved in selling today – agrees that major accounts are critical to survival. Major Account Sales Strategy is the first book to offer new, proven-effective strategies for major account sales.  

AU $36.95 + postage       Australia Order Form
SG $44.95 + postage       Singapore Order Form


Rethinking the Sales Force

Rethinking the Sales Force
Redefining Selling to Create and Capture Customer Value
John DeVincentis & Neil Rackham
In today's markets, success can no longer be obtained by salespeople communicating the value of a product or service - it rests on the critical ability to create value for customers. Enter Rethinking the Sales Force. Best-selling author Neil Rackham and international sales and marketing consultant John De Vincentis have created this guide for sales and marketing executives.

AU $36.95 + postage       Australia Order Form
SG $44.95 + postage       Singapore Order Form


 
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