SPIN Selling Sales Training

SPIN® Selling Sales Training

SPIN Selling
Our SPIN® Selling Workshop is a practical, hands-on sales training program developed from Huthwaite’s ground-breaking research into effective selling. Based on today’s best-validated models for business-to-business selling, the program uses an innovative design that not only develops skills, but provides the tools needed for ongoing reinforcement.

What makes SPIN Selling unique:

Learn the essentials of successful selling
How to plan and executing a successful sales call
Essential call planning tools that keep you in front of your sales call and its outcome
Apply SPIN® Selling Skills step-by-step to your specific sales opportunities
Four essential prerequisites for obtaining commitment
Obtaining commitment: Maximise the outcome of each call
Avoiding objections by offering needs-based solutions - beats handling objections every time
Extensive practice, feedback and review
Plus much more... Download our workshop brochure for a full breakdown.

"Our sales have increased by 200% over the four years since engagement with Huthwaite" - Kevin Ryan, National Commercial Manager Macquarie.

Sales Training Workshop:

For more details on our sales training workshop which focuses on the spin selling technique download our detailed workshop brochure.
Download workshop details >>

Talk to someone about your training needs:

Would you like to talk to someone about our sales training workshops?
Fill in the form here and we will be in touch as soon as possible.

Workshop Registration & Schedules

Download our latest workshop schedule & registration forms here.

FREE Sales Training Resources:

Not quite ready to attend our workshops? We have a large library free of white papers that you can download. A few that might interest you:

Or visit our full library here.

SPIN® Selling

Almost 30 years ago, Huthwaite was approached by several major multinationals. They asked us to investigate the process of creating major sales, with a view to defining, once and for all, the skills used by the most effective sales professionals.

They came to Huthwaite not because we were experts in sales training, but because we had a unique and proven behaviour analysis research method.

Very early in the research project, it became apparent that there was a big difference between what top sales performers said they did, and what we actually observed them doing in front of customers. When asked what they thought it was that made them a good salesperson, they�d inevitably talk in terms of top tips they'd invented themselves or learned from a mentor. From our observations, we noticed it wasn't these tricks of the trade that made them good salespeople; it was the things they did naturally...

Thirty years later, the process is ongoing. Our research never stops. It is the largest-ever investigation into sales behaviour and, not surprisingly, this invaluable research is now the basis of SPIN Selling, our renowned sales training programme. While we continually filter our most up-to-date findings into the SPIN Selling Skills programme, it has at its heart the nine key behaviours we now know for sure make a good salesperson into a truly great salesperson...

Sales Courses from - Huthwaite, providers of SPIN Selling, Sales Training