Coffee is for Closers.... and for Coaches |
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You've likely watched the iconic scene from David Mamet’s Glengarry
Glen Ross where Blake, a young hotshot from downtown with an $80,000
BMW and a holier-than-thou attitude, browbeats a room full of
downtrodden salesman. He threatens them, insults their sales skills,
and questions their manhood. His only advice?
"Always be closing."
While that makes for award-winning drama, it's not what we deem effective coaching.
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Does Sales Training Matter? |
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More than 50% of the 1.3 million U.S. college graduates in 2007 will become professional sellers on the first
day of their employment. Yet, turnover rates, attrition and failure
in-the-field for these young salespeople are astounding. The question
is why?
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Trying to get to a C level or senior
decision-maker is arguably the hardest part of a sellers job.
Huthwaite's research suggests there are 3 things that will increase
your odds of getting that appointment.
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During a sales call, you uncover a buyer problem that has multiple
implications, some of which lead, in turn, to further implications. How
do you proceed? Do you use your limited time with the buyer to address
all the implications (let’s call this path #1), or do you follow just
one of the implications as far as it will take you (path #2)?
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To Coach, or Not to Coach? |
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It’s easy, almost comforting, to say there simply isn’t enough
time in the day to coach and do everything else. From a sales manager’s perspective,
coaching is a burden, especially given the pressures to produce. But, consider the premise that proper coaching is, in fact, not
“time lost,” but time saved.
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